Banner for website - artist logo

We looked at the websites of different artists that are all quite similar to our own artist, and we looked at the different banners they all had for their website. Some banners were very active, like Chase and Status' for example, they used their banner as a music player, a link to their spotify, and a link to their social media sites. They also used it to promote their latest show that they were involved in with Red Bull.

Chase and Status website header.

Other artists like Clean Bandit and Disclosure just had a very simple header for their website which contained a simple artist name/logo alongside their menu buttons.

Disclosure website header.

Clean Bandit website header.

Artists such as Ellie Goulding and Katy B kept to their colour schemes much more and this was really evident as it stood out on their home page. They both used bold colours, imagery, and pictures of themselves on their banners.

Ellie Goulding website header.

Katy B website header.

Artist Logo - first edit

Screen grab of Photoshop document of the original website banner.

We used photoshop to make our banner. We took the powder paint that we used during our shoot and we scattered it over white paper in various ways and took some pictures. The paper looked really yellow in the pictures and the colours didn't stand out very well. To fix this, we used photoshop to select only the powder, and put it onto a new white layer, to get rid of the paper underneath. We created lots of different layers of the paint and put them over eachother to create a more full effect; we edited the colours to make them more vibrant so they would match the colour scheme that runs throughout.

Screen grab of uploading the original banner onto the website.

This image shows how we used our website builder to put the banner onto our website. We wanted the paint to overspill into the menu bar a bit so it didn't look like a very 2D image that we just put at the top, we wanted it to look more integrated into the page.

New banner.

We made the artistic decision to change the colours of the paint on our banner so it was predominantly blue, instead of pink. We made this decision as we asked for lots of audience feedback from boys, and the majority said they would be more attracted to this with more blue, instead of more pink. However, the blue isn't overpowering and the pink still really stands out, so I think we made a good choice here, as to not push away our secondary audience.

New banner on the website home page.

I think that the banner worked really well on our site and made the home page stand out nicely.