Our artist is going to be a mixed gender group, with a lead female vocalist and two male DJs. This is a fairly unique approach to the formation of our artist, within any genre of music; however, within the dance genre there are a few artists emerging with mixed gender groups such as Aluna George (who are a duo) and Clean Bandit (consisting of three males and one female).
Two of our main inspirations for our female vocalist are Katy B and Aluna from AlunaGeorge. The image we're trying to create for our artist is a strong female who is aspirational for young girls to look up to, we don't want her to be over-sexualised like many female artists who are already successful within the music industry.
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| Katy B |
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| Katy B |
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| AlunaGeorge |
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| Aluna George |
We would like our two male DJs to be similar to Disclosure, - a young, electronic dance music duo who are brothers - hence the close bond between them.
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| Disclosure |
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| Clockwise - Martin Garrix, Flume, Wilkinson |
Martin Garrix, Flume, and Wilkinson are three solo male DJs who appeal to our target audience. They share a similar, relaxed style to the look of our two male DJs, aren't to dissimilar in age, and act as role models for young guys - like Martin Garrix for example who is only 17 years old and is already
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