Record Label

The name of our record label is Technicity Records; we chose this name as it has an electronic feel to the word, giving it a symbiotic relationship with the dance genre that the label will work so closely with. We think that the name is also easy to remember and will stick in people's minds.

We modelled our label on the record label Positiva which is one of the biggest dance music labels in the UK. Positiva is a subsidiary label which is owned by EMI who represents artists such as Avicii and David Guetta - artists at the very top of of the dance genre.