Website Flatplan

• For our website we wanted to go for a very simplistic and visually aesthetic layout and design.

• The top banner for our website will look different to how it is shown in the flat plan above. We don't want to keep the banner plain black; instead we want to fill it with a photo of the powder paint that we want to use in our music video, sticking to the colours on our album cover. This will create a repetitive pattern within the band's identity and branding.

• We want the audience to be able to go onto our website and automatically see different photos of the artist - which will be various promo shots, music video stills, and behind-the-scene photos, as well as photos that upload directly from the artists' instagram page.

• On the home page we also want there to be live links to YouTube videos of the artist's latest music video/behind the scenes video/tour video etc. to make it more interactive.

• Alongside videos and pictures we want a live link to the artist's Soundcloud on the home page as well so the audience does not have to leave the page to listen to their song, this could be especially useful for new audience members who have just gone onto the artist's page to find out more about them.

• However, we don't want to overwhelm the visitors to the website with too much information, so we have stuck to a really minimalistic layout in neat rows of three so there isn't too much to look at, at one time.

• We decided that the most important tabs to have on the artist's website were: Home, News, Live, Gallery, Store, Contact. These pages will cover all of the most important things for both the artist and the audience, whilst not going too overboard, creating too many pages.

• Another important feature on the website will be the links to the artist's Facebook, Twitter, Instagram and other social media site pages.

Production Meetings During the Third Week

During our meetings this week we started off by creating a 'to do' list off all things we needed to get done. This made it more clear for all of us to see what we had to. Some of the things we had to were quite important and big tasks, for example creating a website flat plan and an album cover flatplan. For tasks like these we split them up and worked on them individually. 

We also began to make a list of the sequencing, and all of the possible different scenes that we were going to film. Under each scene we listed the props that we would need, this gave us a clear idea of what we would need to start looking at buying, finding, or borrowing before the shoot.

We also made a list of all of the different things that we needed to test. We had quite a lot of different ideas for our video and we weren't sure how many of them would turn; to save time on shoot we decided that we should try some things out first so we could see if they worked well enough to use in the real thing.

Production Meetings During the First Week

In our very first production meeting, we all sat around a table and discussed our initial ideas and the genres that we were interested in. We brainstormed ideas that were related to all of our ideas and we quite quickly decided that a song of the dance genre would really fit well with all of our ideas, it's also a very popular genre at the moment, and one which we know a fair amount about. We all really liked the idea of following around a group of friends in a naturalistic environment, possibly following them on their journey through London on a night out.

In later meetings this week we concluded that filming outside in London would be very difficult for several reasons. Firstly, filming in November could potentially be very risky with the weather, and filming the entire thing outside would require dry weather on all of the shoot days. Also, some locations are hard to film in, eg.London Underground, as we would need permission before we filmed down there.

After realising the faults with our initial idea, we decided to take advantage of the studio we have access to in school, and to use this to our advantage and film large sections of the video inside in a controlled environment - a much less risky choice. However, having said this, we are still really keen on filming a powder paint fight outside in the forest.

Track

Chosen Track: Wanklemut, Emma Louise - My Head is a Jungle MK Remix)


We have chosen to keep the name of our track as My Head Is A Jungle as those are the lyrics that are repeated throughout the song. As a debut single it it's important for the track to be easily identified by people listening to it on the radio etc, who may not already know the song.

Also, a lot of our ideas to do with the video relate to the idea of her being "a jungle", creating a strange, magical world inside of her head.

This is the original song that the remix was made from, by a female solo artist called Emma Louise.

Record Label

The name of our record label is Technicity Records; we chose this name as it has an electronic feel to the word, giving it a symbiotic relationship with the dance genre that the label will work so closely with. We think that the name is also easy to remember and will stick in people's minds.

We modelled our label on the record label Positiva which is one of the biggest dance music labels in the UK. Positiva is a subsidiary label which is owned by EMI who represents artists such as Avicii and David Guetta - artists at the very top of of the dance genre.

Artist

Our artist is going to be a mixed gender group, with a lead female vocalist and two male DJs. This is a fairly unique approach to the formation of our artist, within any genre of music; however, within the dance genre there are a few artists emerging with mixed gender groups such as Aluna George (who are a duo) and Clean Bandit (consisting of three males and one female).

Two of our main inspirations for our female vocalist are Katy B and Aluna from AlunaGeorge. The image we're trying to create for our artist is a strong female who is aspirational for young girls to look up to, we don't want her to be over-sexualised like many female artists who are already successful within the music industry.

• Katy B

Katy B

Katy B

• Aluna from AlunaGeorge 

AlunaGeorge

Aluna George

We would like our two male DJs to be similar to Disclosure, - a young, electronic dance music duo who are brothers - hence the close bond between them.

Disclosure

Clockwise - Martin Garrix, Flume, Wilkinson

Martin Garrix, Flume, and Wilkinson are three solo male DJs who appeal to our target audience. They share a similar, relaxed style to the look of our two male DJs, aren't to dissimilar in age, and act as role models for young guys - like Martin Garrix for example who is only 17 years old and is already 

Audience