Kill Your Darlings - Case Study - Using the Internet to Promote a MovieRelease in the UK

BFI page

I found some information on the BFI website about the film and it also gave links to where you could buy tickets to watch the film in the cinema. It targets film fanatics and educated people who are familiar with the British Film Institute. It is of interest to people who are interested in film and Daniel Radcliffe fans in particular as his name is also included in the title of the page. If BFI have recognised the film enough to promote it then many film watchers and cinema goers (especially those who love indie films) will be attracted to this film and it will create a discussion amongst people online. The page showed stills and a trailer of the film. 

Daily Mail Article

This article in the Daily Mail Online reaches a very wide audience - the general public who use the internet. The title of this article especially draws in any Daniel Radcliffe and Harry Potter fans as both are mentioned in the title. This article spreads word about the film to millions of people - not just a niche market. It gets people talking and creates excitement and awareness of the film. The people reading this article are more likely more interested in Daniel Radcliffe and his celebrity status than they are in the film itself which is why Radcliffe's role in Kill Your Darlings is so vital to the success of the film.

Daniel Radcliffe Fan Page

This is a below the line promotion of the film as it is a website set up by Daniel Radcliffe fans for his other fans to read all about what he has been getting up to lately. This page creates a lot of excitement among hardcore fans as they get to see behind the scenes images and stills from the film. On this page they  can also see all of Daniel's upcoming TV/Radio appearances e.g The Graham Norton Show / slots on BBC Radio 1.

 

 

 

 

This is a picture of the last title image of the film which I went to see at the cinema on Wednesday 10th of December, a few days after its release. I saw it at the Cineworld in Enfield, a large 15 screen cinema with an IMAX. There were a few hundred seats in our screening but it was far from full up, there were probably about 20 people inside the screening, all (apart from us) being adults, and some going alone.