Research - Current Trends in Popular Music

According to YouTube these are currently the 10 most popular music videos on the site:

And these are the top 10 music tracks being listened to / watched in the UK at the moment. All ten of these tracks would come under the 'pop' genre, the only exception to this could be the Robin Schullz remix of Waves by Mr Probz.

These are the top 25 highest selling singles on iTunes at the moment. The majority of these songs come under the pop genre, and the few exceptions to that are tracks that come under the dance/pop category so they are not drastically different. There is a clear lack of rock music in the top 25 downloads, and 'pop' is definitely dominating the charts in the UK. However; Sam Smith, Ed Sheeran and George Ezra all appear in the top 25 and are all young male British singer-songwriters which shows a new emerging trend in the market. 

MTV held a poll online through Twitter in which music fans sent in tweets voting for their 'hottest summer superstar' this year. In first place was One Direction, after receiving an astonishing 56 million votes via Twitter. This does not only show how many fans they have but also the dedication of their fandom, who beat the Beliebers (Justin Bieber fans) when he came second on the list, receiving 47 million votes. 

The rest of the top 10 'Hottest Superstars of the Summer' was mainly solo female artists, with the likes of Taylor Swift, Rihanna and Lady Gaga, all receiving millions of votes each. This shows that female pop/r'n'b artists are very popular at the moment, especially among the viewers of MTV and frequent users of Twitter.

This list also shows that boy bands are popular at the moment with One Direction dominating the poll by a long way, leaving little room for any competition. However, new Australian boy band 5 Seconds Of Summer have come in 5th position raking in 18 million votes, not even half as much as 1D, but still managing to get more than Rihanna, and Coldplay - artists who have been releasing records for years before 5 Seconds of Summer had even formed.